That bet goes both ways. Beginning this month, YouTube is gambling $100 million that by seeding professional production firms such as Young Hollywood — whose slate of YouTube-only programming premieres Monday — it will draw more eyeballs for longer viewing sessions.
TONY DIGIROLAMO- OH IF WE HAD THE MONEY CULTURE SHOCK COULD COME BACK TO TV... TO REDEFINED TV... ON THE WEB.
"IT'S NOT TV" AND WAIT TILL THIS STARTS TO PULL MORE EYEBALLS THE REST OF TV AS WE'VE KNOWN IT IS OVER.
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